As an Artist I would like to pose a question to you as to what actually is Art Marketing or to ask “What is Art Marketing To You?”
Formulate Your Art Marketing Strategy With Your End Goal in Mind
You see if you want to find out about how to market your art, there is tons of information out there and you can actually get lost in this information some of which you may find conflicting. To get your head around this, you may need to change the focus of your thinking and start your art marketing strategy by first identifying what your end goal is. All of us are individuals with different aspirations and strengths. Setting a goal will focus your attention on the strategies that will take you towards attaining your goal. The goal does not need to be set in stone and will vary as you go on your journey but it will keep your mind focused all the time.
Art Marketing Fundamentals
As an Art Gallery owner and constantly dealing with various artists, I have identified the following fundamentals of Art Marketing and the Business of Selling Art for an Artist:
· Ensuring that the art is in front of as many people as possible · Ensuring that the artist credibility and demand is increasing · Ensuring that there is a formula for pricing the Art and that the price is rising as the components of the pricing is changing · Ensuring that there is a system of measuring and testing the effectiveness of the Art Marketing Strategies implemented · Ensuring that the Financial Elements of the Business are understood and whether and how much profit/loss is being made. · Ensuring that you have a system in place which automates as much of your business as possible so that you can spend time in networking and creating the artwork.
We are Living in Good Times
The Internet: The internet has paved the way for achieving the Art Marketing Fundamentals more easily and effectively. In all aspects whether it is
· Showcasing your art to the whole world · Increasing your credibility · Interaction with buyers, follow up, instant messaging · Measuring the outcome of Marketing Strategies · Automation of Business Processes to name a few:-
One Marketing Strategy You Must Start of With
If you want to expand your business and reach more people on a worldwide scale, you must definitely consider having your own website. And very importantly it is best to have a website domain with your name.This is important for the following reasons:
* your website/blog will appear more professional
* it will be easier for search engines to find your website
* most importantly, as you become successful, you do not want someone to use your name and make money at your expense.
If you have not proclaimed your own domain name, then I suggest you do so immediately. A domain name registrar that I can recommend is Go Daddy.
In summary, decide on the goal that you want to achieve and then formulate an art marketing strategy to help you towards your goal. Make sure you remain focused and not go astray with all the information that is thrown your way. Find an artist/gallery owner etc who has already attained the success you want and find out what they are doing or have done. Ask them to advise you on the plan that you have developed and then work on the plan.
Tags: artist website