Archive for April, 2011

How Outsourcing Can Help Artists With Time Management and Growing Their Business

Time management is something everyone struggles with and artists are no exception. Time management is especially important for artists wanting to earn a living with their art. Some artists want to do nothing but create. Of course they have to create something to sell, license, lend or loan or in any other way derive an income. But if the artist is only creating, who is promoting it? Some, and I must say I fall into this category too often, spend all their time creating and promoting and forget to take time to relax and recharge. If an artist burns out – guess what will happen to their business, since they are the core of the whole thing?

Time management, for an artist in business, is essential. They need to balance creating art, promoting art and recharging their personal energy and creativity. One way to do that is to outsource. Just because things need to be done, it doesn’t mean they all need to be done by the artist personally.

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How Artists Can Be More Marketable

I have three great suggestions for artists to make themselves more marketable and recognizable to clients. There is nothing wrong with offering some help. These tips are especially great if these artists plan on participating in art festivals.

First, I want to share with you a feature that will allow artists to tell their customers which art festivals they will be participating in, so they can make plans to attend. This feature is called “Tell A Friend About This Festival”. To get to this feature, artists will need to go to artfestival.com. Then, go to either “Artists & Fine Crafters” or “Craft Market Exhibitors” (it depends on what type of show you are in). Next, go to “Festival Calendar”. Last, click on whatever show you are participating in and the feature will be on the left-hand-side. This is a simple tool for artists to use. Read the rest of this entry »

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Lighting a Fine Craft Trade Show Booth – Options for the Budget-Conscious Artist

Good lighting is a main ingredient of a successful trade-show booth. Just the right lighting system can help an artist create the atmosphere of a fine-craft gallery. This will lure gallery owners off the isles and into your booth – the first step toward making a sale.

Lighting is a relatively expensive investment. So how does the budget-conscious artist find the right solution?

When it comes to choosing a lighting system, artists new to the trade show circuit often become overwhelmed. Prices vary wildly, and each convention center may have its own lighting rules. Lighting technology is changing rapidly, making the choices harder still. Read the rest of this entry »

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