Summer is prime time for large musical festivals. Every genre and crowd has their own music business in all major festivals. Between musicians, fans, and press the event can be a practical who is who of any given scene. Regardless of who is there the large volume of people make a music festival (or any show really) the perfect opportunity to spread the word about your own music business.

I know that we all have been at a show or festival and been handed a flyer to another show. I typically find this action annoying, but that is because the presentation of the person handing out the flyer. They act as if they are handing out a sample of toothpaste on the street during lunch hour. If you are passing out flyers or demos you need to impress the people in the ten seconds you have their attention. Read the rest of this entry »

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Are you trying to answer the question, if I’m selling art online, do I need my own website? This is a hotly debated topic, since there are a variety of ways to display your art online without owning a website. Some of these include online galleries, blogs, social networking sites, participating in forums or other websites offering an interactive interface with potential buyers. If you are selling art online, you do not need your own website. However there are some significant benefits to owning your own website.

Probably the most significant benefit to owning your own website is your ability to communicate with potential buyers. You have the opportunity to create the content you’re potential buyers will be reading this allows you to accurately portray your passion and desire for your artwork. You will also have an opportunity through the various pages on your website to talk about ideas and thoughts that buyers would not normally have access to if you used an online gallery. Read the rest of this entry »

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The music business is a funny thing. Not really Twilight Zone weird-funny, but somewhere in the middle. As recently as ten years ago, an independent artist website was still a novelty, and something no singer/songwriter or band even gave a thought to. Now it is something that is not only a necessity, but a possible career maker or breaker.

But exactly what is a band or performers Web site supposed to accomplish? How do you go about integrating the Internet into your overall marketing plan? What can you do, Web-wise, on your own and without spending a lot of money?

In this first one, we will deal with the basics of design, what software you will need, how to set up a simple site, web hosting alternatives, and start-up costs.

It is a lot to cram into the music business, so it is going to be dense reading with lots of cogitation required on your part. If you are not the techiest person in the band, you might want to get your resident geek; they may know most of it, but you never know what might help and what you and they might learn. As far as I am concerned, if I do not learn something new every day, I am not paying attention.

Getting an independent artist website is just the latest way of following the age-old advice about marketing: There is no income without outreach. The Internet is another way of reaching out, one with all kinds of pluses and upside, along with some definite minuses and downside, of course. By itself it will do nothing but occupy some space on a server. Read the rest of this entry »

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